As part of the Dublin Podcast Festival we recorded our first ever live show.
After a rockey 12 months, we revisited the world of influencer marketing in Ireland and where the future is going.
Cormac joined illustator, author and comedian Aoife Dooley, fitness expert and author John O’Connell and Andrew Murray director of Social Media and Content at TBWA.
The call out culture, the scams, the health and fitness dangers and more were all discussed in front of a live audience in the Sound House in Dublin.
Cormac Moore was joined on the panel discussion alongside 3 top quality speakers:
Comedian, author and illustrator Aoife Dooley will be speaking about her take on the industry and what impact influencers can have on those that follow them online. Aoife is the creator of the hugely successful Your One Nikita series which has recently been commissioned for an animated series.
Fitness expert and author John O’Connell will be speaking about some of the dangerous advice he sees online influencers posting. As someone who has worked with everyone from the New Zealand rugby team to the Gardaí, John’s years of experience is second to none.
Having featured on the second episode in the series, Planet of The Influencers, Andrew, Director of Social Media and Content at TBWA will be speaking about when influencer campaigns go horribly wrong and when a brand can use them effectively.